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Our Story

About

At Tonsure, we are more than just a menswear brand. Since our establishment in 2014, we have strived to create an inclusive and diverse fashion experience for all. Our mission is to provide wardrobe classics that transcend gender norms, allowing everyone to express their unique style.

As an ecommerce store specializing in high-quality, built-to-last basics, we believe that fashion should be sustainable and timeless. We carefully curate our collection to offer versatile pieces that can be effortlessly incorporated into any wardrobe.

Some of our top-selling products are the Frank Tee SS, a relaxed fit t-shirt made from 100% organic cotton. Another one is our popular Oxford shirts. These iconic pieces, features our signature Teddy badge, and is designed to be lightweight and perfectly fitted, ensuring both comfort and style. Our t-shirts and sweatshirts, are loved by both men and women, embodying our unisex approach to fashion.

At Tonsure, we are committed to making a positive impact on the environment. By using organic materials and promoting sustainable practices, we strive to reduce our carbon footprint and contribute to a greener future.

Founded in 2014 in Copenhagen, by high end designers. Tonsure has quickly gained recognition for its unique and stylish offerings. Our dedication to quality, craftsmanship, and inclusivity sets us apart in the fashion industry.

Join us on our journey, as we continue to redefine menswear, and create a fashion community that celebrates individuality and sustainability. Experience the Tonsure difference, and discover timeless pieces that will elevate your wardrobe for years to come. Subscribe to be the first to get access to limited edition drops, here.

How it started

How it's going

Introducing

Teddy bear DNA

Danish Menswear Brand Tonsure Embraces Its Teddy Bear DNA with Iconic Collaborations

The Danish menswear brand Tonsure has always had the teddy bear as a core part of its DNA. In 2015, Tonsure even collaborated with the renowned German teddy bear brand Steiff, the same year they won the Danish Design Talent Award.

The bear motif also features prominently in Tonsure’s latest collections. As a love letter to Copenhagen, Tonsure have filled the silhouette of the Teddy bear head, with colorful depictions of iconic Danish symbols. These include daisies, a royal guard, a swan, a hotdog, a beer, and more.

Introducing

Tribute to Copenhagen

Tonsure’s Love Letter to Copenhagen – Beer, Hotdog, and a Swan

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